PROJECT DETAILS
CLIENT: Lamborghini
PROJECT: Super Trofeo Europe
Hospitality Area (pre-project)
#ArtDirection
#ProjectManagement
#BudgetManagement
#ConceptDev
#BrandingDev
#BrandingActivation
#TeamManagement
MY ROLE
As the Creative Director, my role has been to work on the whole conceptual approach and the participant’s experience by translating the DNA of the Lamborghini Super Trofeo racing through the hospitality area. Based on the concept, I collaborated closely with my team to develop the 3D visuals.
The Lamborghini Super Trofeo is an international motor racing series.
Lamborghini Super Trofeo drivers compete in identical Lamborghini Huracán Super Trofeo Evo cars, based on the Lamborghini Huracán LP 620-2 replacing the older Gallardo version. These championships races are held in North America, Europe, Middle East and Asia, and the World Final at the and of each year reunite all the drivers competing in each region.