CLIENT: Holiday Inn
PROJECT: Branding Creation

#ArtDirection
#ProjectManagement
#BudgetManagement
#ConceptDev
#BrandingDev
#BrandingActivation
#Production Management

SKOJ is the Swedish word for fun – that’s right, fun – because a business trip, though often serious, shouldn’t be boring.
With SKOJ, it doesn’t have to be.
SKOJ is a whole new way of doing business meetings: S (Surprising), K (Kreativ), O (Original), J (Joyful).

My responsibilities comprised from collaborating with the Holiday Inn to define and better understand their client’s expectations to developing the complete creative project. Based on the assessment, I managed the selection, as well as the photo shooting of Mister SKOJ. The aim of representing their customer profile through Mister SKOJ was to create a personal, young and dynamic communication. Finally, I was in charge of the branding, production and onsite implementation of such visuals.