CLIENT: European Commission
PROJECT: EU Pavilion at Expo Milano

#ArtDirection
#ProjectManagement
#BudgetManagement
#MarketingDigital
#ConceptDev
#BrandingDev
#BrandingActivation
#ProductionManagement
#TeamManagement

MCI Group has been appointed to develop the European Pavilion for the EXPO Milano 2015, from A to Z.

Collaborating closely with BRC, an animation and storytelling studio, my role, as head of the branding development, has been to translate the “Alex & Sylvia” story through the entire visuals for the digital and print communications.

Furthermore, I was in charge of additional projects, such as the Pavilion mockup development for the Official Pavilion presentation at the European Commission; I also created a series of short animation, in collaboration with the European DG.
Finally, I focused on the digital activation for the content zone of the pavilion by developing hand in hand with the web team, the “Sandwich Game”.