TO BE DESIGNED

EXPERIENCING is the red line of my career. I started as a freelancer focusing mainly on branding development. At that time already, I recognized the importance of brand experience being part of the soul of a company, as well as a key ingredient to a consistent and successful communication.

Since the beginning, my role as an Art Director has been to create, share, interact, advise and work hand in hand with my clients, together with my creative and marketing teams, to ensure that consistent and accurate messages are added to the end-users’ experience.

A few years later, it appeared as an evidence: I decided to go a step further and give an additional dimension to my professional growth by joining MCI Group, a leader in the event industry, that builds community around brands and strategic engagement. This new challenge gave me the opportunity to further expand my creative skills, opening many new doors to me.

In addition to the brand experience, as a Creative Services Manager, my role include understanding our Client’s needs, developing the conceptual approach that will be translated into the global event itself, from the pre communication to the onsite experience and the post communication. I am passionate about creating a unique event experience for our clients, finding the right balance between content dissemination and creativity and defining the best media to support the entire event communication. To me, the key to success is all about how digital can engage people towards the event immersion and how visual identity can reflect the essence of the event.

Over the last 15 years, my creative skills, team work capabilities and passion have given me the opportunity to work with high profile clients such as MasterCard, TATA, Amadeus, SWIFT, Crowne Plaza, Holiday Inn, United Nations, European Commission, TOTAL, Renault, UCB, BMS, MSD, PMI, ASME, GRI.