CLIENT:
Cable Congress

Cable Europe is a trade association that groups all leading broadband cable TV operators throughout Europe. The event aims at providing a forum for the exchange of ideas and information, by giving insight into the technologies, services and business.

My role was first to survey the target audience for the event – together with the client – in order to develop a consistent marketing approach. Based on the results, I also defined different vectors of communication by creating and adapting the branding throughout the whole event, online and onsite.

Furthermore, I led the creative team, as well as the various suppliers, to implement onsite the overall visual communication of the event.